"I'd Like to Pay You $840 Cash Trade-In for Your Old Energy-Wasting Heating and/or Cooling System"
- Plus, you save a bundle on record-setting energy prices!
Last winter’s energy price increase was a shock. It reminded me of about ten years ago when gas prices set off a frenzy of people trading in gas-guzzling big cars for small, efficient cars.
During that time, “efficiency” got very expensive too! Those “little” cars went up in price quickly because of their popularity… while the price of big inefficient cars dropped like a rock. Experts predict that this year will be no better. It may be much worse...
That’s when it hit me: “Why not offer my customers a way to beat the energy increase, plus pay them for their old trade-ins to help train our techs?” I also checked into your real savings potential -
U.S. Department of Energy Figures: A typical 10-year-old furnace* would cost you $470 more in energy this year than our new high efficiency Lennox heating and cooling system. That’s $470 of your dollars that could be headed to Energy Companies or Mideast Oil Producers instead of your pocket.
Figures like these help prove that prices for efficient equipment are probably headed up too. Just like with cars, “efficiency” is likely to get expensive. That brings me to another benefit -
Right now, you can get a super-efficient heating and cooling system before the winter price increase. When these are gone, that’s it. It’s just a matter of time before the manufacturer and I have to raise prices.
That’s why I’m writing you now...
You can beat the near-certain price increase, plus the energy increase, plus get a Cash Trade-In for your old system. I just can’t think of a way to be any fairer than that… except for one thing...
I’m so convinced that this is the best thing going, I’d like to give you a completely free, no-obligation Energy Survey of your current system. It may not need replacing. You may only need a professional (that’s us!) to come and suggest some free ways to save energy in this crazy market.
But you must fill out this form online, email us at email@example.com, or give us a call at 464.9181 or 736.0300 soon to schedule your free Energy Survey since we have no way of knowing how long supplies will last.
Thousands of customers got this letter. So if you are the least bit interested, please schedule your free Energy Survey soon. Remember, you get the “old” price (as long as we have them), great energy savings and $840 Cash Trade-In, plus a free Energy Survey! Just fill out this form online, email us at firstname.lastname@example.org, or give us a call at 464.9181 or 736.0300.
*Figures are fairly based on a 65% AFUE furnace with typical heat loss and energy costs in our area. Financing with approved credit. Not valid with prior purchases.
*A furnace and air conditioner, or a boiler and air conditioner, are considered one system. $420.00 trade-in offer is for each furnace, boiler, or air conditioner, therefore, this offer is available on a furnace only, a boiler only, or an air conditioner only. Multiple systems in one home allowed. Residential applications only.